I’m all for social media, don’t get me wrong. I’m a big fan of and an advocate for things like Twitter and blogs and IM and all the other cool tools that are tumbling out of the 2.0 blitz. I use social media, I recommend social media to others. I am a social media maven. Being one of the first 100,000 people with a Google Wave account is something I’d like to add as a line to my CV. However, I don’t really understand the current advice being doled out to librarians about social media. It largely starts with something like: “If your library isn’t on Twitter/Facebook/Second Life, you’ve missed the boat! You’re dead in the water! You’re a has-been!” In spite of my fully digital-native life (don’t let my birth certificate fool you; I am certainly as digitally native as they come), I just haven’t seen any compelling reasons why libraries absolutely must use social media networks.